What color is your aura? You might imagine yourself blue; you might imagine yourself red. Or even purple. But wherever you are positioned on that color wheel, there is no avoiding the influence of green on our lives.

Being responsible to ourselves through choices that promote a healthy and sustainable environment are challenges we all face. As our impact on the world we live in grows more apparent, the availability of eco-friendly product options increases: from hybrid automobiles to organically grown vegetables.

Green is here to stay. But that's not to suggest it should limit your choices in home decorating.

When it comes to going green in your home Chattanooga Paint and Decorating offers environmentally safe alternatives for the do-it-yourself decorator and for the professional contractor: From high-performance paints, waterborne stains and clear finishes to industrial floor finishes and Greenguard-certified ML Campbell lacquers and stains.

So what makes a paint product green? Checking the VOC (volatile organic compound) content is the first place to start. (VOCs are carbon-containing chemical compounds that readily evaporate into the atmosphere. Common examples of things that emit VOCs into the atmosphere include gasoline, mineral spirits, alcohol, nail polish, and paint.)

Water-based and bio-based paints and stains with very low measurable VOC levels are considered green. These products also tend to have very low or no appreciable odor. Technological advances have resulted in green paints that perform every bit as well or better than their cousins.

Aura® is the newest eco-friendly interior paint from Benjamin Moore utilizing a unique technology that makes it different than any other paint available. Waterborne pigments are microscopically bonded to the dry paint film. The color is permanently locked in resulting in richer hues and a new standard in durability. Whereas color pigment in paints has previously added to the overall VOC content, even the deepest and most pigment rich colors in Aura remain green. The Affinity color palette offers 144 sophisticated colors that work harmoniously together and Aura® can be tinted in the more that 3,000 colors from Benjamin Moore.

Aura® paint covers like no other paint (covers in no more than two coat even in the deepest shades) and dries faster. There is minimal odor so you can enjoy your painted rooms sooner.

Devoe Paint offers Wonder-Pure® environmentally friendly interior finishes which are available in a wide range of colors and a variety of sheens. Wonder-Pure® is of the highest quality interior wall and trim finishes specially formulated for exceptional hiding, excellent touch-up and superior adhesion, with NO sanding necessary. This advanced technology product is free of typical paint odors and cures quickly, allowing you to minimize downtime.